YETI
YETI is a premium outdoor brand specializing in high-performance coolers, drinkware, and outdoor gear, headquartered in Austin, Texas, USA. The brand was founded in 2006 by brothers Roy and Ryan Seiders and is publicly traded on the New York Stock Exchange under the ticker YETI.
Brand Identity Data
HQ Country
Slovakia
HQ City
Valča
EU Headquartered
Yes
EU Manufactured
No
Ownership Type
public
Stock Exchange
NYSE
Tax Domicile
US
Ultimate Parent
YETI Holdings, Inc.
Data Hosting
US
CLOUD Act Exposure
Yes ⚠️
GDPR Status
in_compliance
Carbon Neutral
false
B Corp Certified
No
Supply Chain
limited
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2006
Company founded
Roy and Ryan Seiders founded YETI Coolers in Austin, Texas.
2018
IPO
YETI Holdings, Inc. began trading on the New York Stock Exchange.
Verification Sources
- [1]YETI on Wikidata
- [2]YETI LEI