Zielpunkt
Zielpunkt was an Austrian supermarket chain based in Vienna that operated hundreds of retail locations across the country. The company filed for insolvency and ceased all retail operations in December 2015, following the failed acquisition by Pfeiffer Holding GmbH.
Brand Identity Data
HQ Country
Austria
HQ City
Vienna
Founded
1967
EU Headquartered
Yes
EU Manufactured
No
Stock Exchange
Private
Tax Domicile
AT
B Corp Certified
No
Repair / Recycling
No
Ethical Certifications
None verified
Verified on October 15, 2026
Corporate Lineage
2015
Insolvency filing
Zielpunkt filed for insolvency and ceased all retail operations in December 2015.