Aviva is the incumbent, but Línea Directa Aseguradora offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
Aviva is a multinational insurance, savings, and investment company headquartered in London, United Kingdom. It provides a wide range of financial services, including life insurance, general insurance, and asset management, primarily serving markets in the UK, Ireland, and Canada.
Aviva ownership profileEU Challenger
Línea Directa Aseguradora is a Spanish insurance company specializing in direct insurance products, including vehicle, home, and health insurance. It operates primarily through telephone and digital channels and has been listed on the Spanish Stock Exchange since 2021.
Visit Línea Directa AseguradoraLínea Directa Aseguradora ownership profile| Metric | Aviva | Línea Directa Aseguradora |
|---|---|---|
| Headquarters | London, GB | Tres Cantos, ES |
| Ownership | public · London Stock Exchange | public · Bolsa de Madrid |
| Tax Domicile | GB | ES |
| Ultimate Parent | Aviva plc | Línea Directa Aseguradora, S.A. |
| Data Hosting | GB | ES |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | — | — |
| GDPR | compliant | compliant |
| DSA Designation | — | — |
| Carbon Neutral | true | false |
| B Corp | No | No |
| Supply Chain | Modern Slavery Act statement published annually | — |
| Repair / Recycling | No | No |
Last verified . Sources: Aviva on Wikidata, Aviva website, Línea Directa Aseguradora on Wikidata, Línea Directa Aseguradora LEI, Línea Directa Aseguradora website, How we audit.