Google Search builds detailed behavioral profiles of every user for advertising. Ecosia is a German search engine that does not track users and uses ad revenue to plant trees — over 200 million trees planted to date.
Incumbent Solution
Google Search is the world's most used web search engine, operated by Alphabet Inc. in Mountain View, California. It holds approximately 90% of global search market share and builds detailed behavioral profiles of users for advertising.
Google Search ownership profileEU Challenger
Ecosia is a German search engine that uses advertising revenue to plant trees, headquartered in Berlin. A certified B Corp and carbon-negative business, it is privacy-respecting and uses renewable energy, serving over 20 million searches per day.
Visit EcosiaEcosia ownership profile| Metric | Google Search | Ecosia |
|---|---|---|
| Headquarters | Mountain View, US | Berlin, DE |
| Ownership | subsidiary · NASDAQ | private |
| Tax Domicile | US | DE |
| Ultimate Parent | Alphabet Inc. | Ecosia GmbH |
| Data Hosting | mixed | mixed |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | yes | no |
| GDPR | Fined €272M Multiple antitrust fines from the European Commission totaling over 8 billion EUR related to Google Shopping, Android, and AdSense. | compliant |
| DSA Designation | VLOP | standard |
| Carbon Neutral | certified | certified |
| B Corp | No | Yes ✓ |
| Supply Chain | partial | disclosed |
| Repair / Recycling | No | No |
Last verified . Sources: Google Search on Wikidata, Google Search website, Ecosia website, How we audit.
Rigorous data for ethical digital consumption.