Haier is the incumbent, but Candy offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
Haier Group Corporation is a multinational home appliances and consumer electronics company headquartered in China. The company operates a global network of manufacturing facilities and research centers, including several production sites across Europe for major appliances.
Haier ownership profileEU Challenger
Candy is an Italian manufacturer of household appliances, producing products such as washing machines, dishwashers, and ovens. Since 2018, the brand has operated as a subsidiary of the Chinese appliance manufacturer Haier Smart Home.
Visit CandyCandy ownership profile| Metric | Haier | Candy |
|---|---|---|
| Headquarters | Qingdao, CN | Brugherio, IT |
| Ownership | public · Shanghai Stock Exchange, Hong Kong Stock Exchange | public · Shanghai Stock Exchange (600690.SS), D-share market Frankfurt (690D.DE) |
| Tax Domicile | CN | CN |
| Ultimate Parent | Haier Group Corporation | Haier Smart Home Co., Ltd. |
| Data Hosting | CN | — |
| CLOUD Act Exposure | No ✓ | No ✓ |
| AI Trains on User Data | — | — |
| GDPR | compliant | stated compliance |
| DSA Designation | — | — |
| Carbon Neutral | false | false |
| B Corp | No | No |
| Supply Chain | partial | — |
| Repair / Recycling | Yes ✓ | Yes ✓ |
Last verified . Sources: Haier on Wikidata, Haier website, Candy on Wikidata, Candy website, How we audit.