HubSpot is the incumbent, but Salesflare offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
HubSpot is a US-based inbound marketing, sales, and CRM platform headquartered in Cambridge, Massachusetts. It is publicly listed on NYSE and offers a suite of tools for marketing automation and customer relationship management.
HubSpot ownership profileEU Challenger
Salesflare is a Belgian CRM platform for B2B startups and small businesses, headquartered in Antwerp. It offers intelligent automation for sales teams and is GDPR-compliant by design, serving as a European alternative to HubSpot.
Visit SalesflareSalesflare ownership profile| Metric | HubSpot | Salesflare |
|---|---|---|
| Headquarters | Cambridge, US | Antwerp, BE |
| Ownership | public · NYSE | private |
| Tax Domicile | US | BE |
| Ultimate Parent | HubSpot, Inc. | Salesflare BV |
| Data Hosting | mixed | EU |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | partial | no |
| GDPR | compliant | compliant |
| DSA Designation | na | na |
| Carbon Neutral | claimed | unknown |
| B Corp | No | No |
| Supply Chain | partial | unknown |
| Repair / Recycling | No | No |
Last verified . Sources: HubSpot on Wikidata, HubSpot website, Salesflare website, How we audit.
Rigorous data for ethical digital consumption.