Midea is the incumbent, but Candy offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
Midea Group is a Chinese multinational corporation that specializes in the manufacturing of home appliances and HVAC systems. The company operates a global network of production facilities and research centers, distributing its products to consumers worldwide.
Midea ownership profileEU Challenger
Candy is an Italian manufacturer of household appliances, producing products such as washing machines, dishwashers, and ovens. Since 2018, the brand has operated as a subsidiary of the Chinese appliance manufacturer Haier Smart Home.
Visit CandyCandy ownership profile| Metric | Midea | Candy |
|---|---|---|
| Headquarters | Beijiao Town, CN | Brugherio, IT |
| Ownership | public · Shenzhen Stock Exchange | public · Shanghai Stock Exchange (600690.SS), D-share market Frankfurt (690D.DE) |
| Tax Domicile | CN | CN |
| Ultimate Parent | Midea Group Co., Ltd. | Haier Smart Home Co., Ltd. |
| Data Hosting | CN | — |
| CLOUD Act Exposure | No ✓ | No ✓ |
| AI Trains on User Data | — | — |
| GDPR | partially compliant | stated compliance |
| DSA Designation | — | — |
| Carbon Neutral | false | false |
| B Corp | No | No |
| Supply Chain | limited | — |
| Repair / Recycling | Yes ✓ | Yes ✓ |
Last verified . Sources: Midea on Wikidata, Midea website, Candy on Wikidata, Candy website, How we audit.