Salesforce
Salesforce is the world's leading enterprise CRM platform, headquartered in San Francisco. It is a publicly traded US company (NYSE: CRM) offering cloud-based customer relationship management and sales automation tools.
Brand Identity Data
Verified on August 2, 2026
Corporate Lineage
Founded
Marc Benioff and others founded Salesforce in San Francisco.
IPO
Salesforce went public on the New York Stock Exchange under the ticker CRM.
MuleSoft Acquisition
Acquired MuleSoft for $6.5 billion to expand integration capabilities.
Slack Acquisition
Announced acquisition of Slack Technologies for $27.7 billion.
AI Expansion
Launched Einstein GPT to integrate generative AI across the CRM platform.
European Alternatives to Salesforce
Salesflare
Salesflare is a Belgian CRM platform for B2B startups and small businesses, headquartered in Antwerp. It offers intelligent automation for sales teams and is GDPR-compliant by design, serving as a European alternative to HubSpot.
Compare Salesforce vs. SalesflareFolk
Folk is a French CRM platform designed for modern relationship management, headquartered in Paris. Built with European privacy principles, it offers an intuitive alternative to Salesforce and HubSpot for small and medium businesses.
Compare Salesforce vs. Folk