Salesforce is the incumbent, but Folk offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
Salesforce is the world's leading enterprise CRM platform, headquartered in San Francisco. It is a publicly traded US company (NYSE: CRM) offering cloud-based customer relationship management and sales automation tools.
Salesforce ownership profileEU Challenger
Folk is a French CRM platform designed for modern relationship management, headquartered in Paris. Built with European privacy principles, it offers an intuitive alternative to Salesforce and HubSpot for small and medium businesses.
Visit FolkFolk ownership profile| Metric | Salesforce | Folk |
|---|---|---|
| Headquarters | San Francisco, US | Paris, FR |
| Ownership | public · NYSE | private |
| Tax Domicile | US | FR |
| Ultimate Parent | Salesforce, Inc. | Folk SAS |
| Data Hosting | mixed | EU |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | partial | no |
| GDPR | compliant | compliant |
| DSA Designation | na | na |
| Carbon Neutral | certified | unknown |
| B Corp | No | No |
| Supply Chain | partial | opaque |
| Repair / Recycling | No | No |
Last verified . Sources: Salesforce on Wikidata, Salesforce website, Folk website, How we audit.
Rigorous data for ethical digital consumption.