Superdry
Superdry is a British branded clothing retailer that designs and sells apparel, footwear, and accessories globally. The company operates as a public limited company listed on the London Stock Exchange and maintains an international supply chain primarily based in Asia.
Brand Identity Data
Verified on October 15, 2026
Corporate Lineage
Foundation
Julian Dunkerton founded Cult Clothing in Cheltenham, which later evolved into Superdry.
Superdry Launch
The Superdry brand was launched by Julian Dunkerton and James Holder following a trip to Tokyo.
IPO
The company, then known as SuperGroup, listed on the London Stock Exchange.
European Alternatives to Superdry
Fjällräven
Fjällräven is a Swedish company specializing in outdoor equipment, clothing, and accessories, notably its signature Kånken backpacks. It operates as a subsidiary of the Fenix Outdoor International AG group.
Compare Superdry vs. Fjällräven