361˚ is the incumbent, but Fjällräven offers a European alternative rooted in EU data laws and stronger digital sovereignty.
Incumbent Solution
361˚ is a Chinese sportswear company that designs, develops, and markets athletic footwear, apparel, and accessories. The brand primarily serves the domestic Chinese market and maintains an international presence through various global retail channels.
361˚ ownership profileEU Challenger
Fjällräven is a Swedish company specializing in outdoor equipment, clothing, and accessories, notably its signature Kånken backpacks. It operates as a subsidiary of the Fenix Outdoor International AG group.
Visit FjällrävenFjällräven ownership profile| Metric | 361˚ | Fjällräven |
|---|---|---|
| Headquarters | Jinjiang, CN | Örnsköldsvik, SE |
| Ownership | public · HKEX | public · Nasdaq Stockholm |
| Tax Domicile | KY | SE |
| Ultimate Parent | 361 Degrees International Limited | Fenix Outdoor International AG |
| Data Hosting | — | SE |
| CLOUD Act Exposure | No ✓ | No ✓ |
| AI Trains on User Data | — | — |
| GDPR | — | compliant |
| DSA Designation | — | — |
| Carbon Neutral | false | false |
| B Corp | No | No |
| Supply Chain | limited | high |
| Repair / Recycling | No | Yes ✓ |
Last verified . Sources: 361˚ on Wikidata, 361˚ website, Fjällräven on Wikidata, Fjällräven website, How we audit.