Gap Inc. is a US company manufacturing predominantly in Asia. COS is owned by H&M Group (Sweden), offering comparable simple, quality basics with EU ownership and better sustainability commitments.
Incumbent Solution
Gap Inc. is an American clothing retailer listed on NYSE, headquartered in San Francisco. Operating Gap, Banana Republic, and Old Navy, it sources primarily from Asia. H&M Group's Arket and COS offer comparable casual European alternatives.
Gap ownership profileEU Challenger
COS (Collection of Style) is a Swedish premium fashion brand owned by H&M Group, headquartered in Stockholm. Known for minimalist, functional design and longer-lasting garments, it is a European alternative to Calvin Klein and Gap.
Visit COSCOS ownership profile| Metric | Gap | COS |
|---|---|---|
| Headquarters | San Francisco, US | Stockholm, SE |
| Ownership | public · NYSE | subsidiary |
| Tax Domicile | US | SE |
| Ultimate Parent | Gap Inc. | H & M Hennes & Mauritz AB |
| Data Hosting | US | EU |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | partial | unknown |
| GDPR | compliant | Fined €35M H&M group fined 35.3M EUR in 2020 by Hamburg DPA regarding employee monitoring |
| DSA Designation | na | na |
| Carbon Neutral | no | claimed |
| B Corp | No | No |
| Supply Chain | partial | disclosed |
| Repair / Recycling | Yes ✓ | Yes ✓ |
Last verified . Sources: Gap on Wikidata, Gap LEI, Gap website, COS website, How we audit.
Rigorous data for ethical digital consumption.
H&M is a multinational clothing company headquartered in Sweden that operates a global retail network focused on fast-fashion apparel for men, women, and children. The brand manages a vast supply chain primarily located in Asia and Europe to produce garments sold through its extensive online and brick-and-mortar storefronts.
EU HQArket is a Swedish lifestyle brand owned by H&M Group (Hennes & Mauritz AB), headquartered in Stockholm. It focuses on quality, durability, and transparency in sourcing — a more considered EU alternative to Gap and Uniqlo.
EU Owned