Under Armour
Under Armour is an American sportswear company listed on NYSE, headquartered in Baltimore, Maryland. It manufactures primarily in Asia and competes with European sportswear brands like Adidas and Peak Performance.
Brand Identity Data
HQ Country
United States
HQ City
Baltimore
Founded
1996
EU Headquartered
No
EU Manufactured
No
Ownership Type
public
Stock Exchange
NYSE
Tax Domicile
US
Ultimate Parent
Under Armour, Inc.
Data Hosting
US
CLOUD Act Exposure
Yes ⚠️
AI Trains on User Data
unknown
GDPR Status
compliant
DSA Designation
na
Carbon Neutral
no
B Corp Certified
No
Supply Chain
partial
Repair / Recycling
No
Ethical Certifications
None verified
Verified on August 2, 2026
Corporate Lineage
1996
Founded
Kevin Plank founded Under Armour in Washington, D.C.
2005
IPO
Under Armour completes its initial public offering on the NASDAQ.
2013
Acquisitions
Acquired MapMyFitness for $150 million to expand into digital fitness tracking.
2015
Digital Expansion
Acquired Endomondo and MyFitnessPal to grow its Connected Fitness community.
European Alternatives to Under Armour
Peak Performance
Peak Performance is a Swedish outdoor and ski apparel brand headquartered in Stockholm, owned by Fenix Outdoor AB (SE). A Scandinavian alternative to North Face and Under Armour, it focuses on performance apparel for mountain sports.
Compare Under Armour vs. Peak Performance