Under Armour is a US sportswear company listed on NYSE. Peak Performance is Swedish-owned by Fenix Outdoor AB, offering comparable performance apparel for sport and outdoor activities with full EU ownership.
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Under Armour is an American sportswear company listed on NYSE, headquartered in Baltimore, Maryland. It manufactures primarily in Asia and competes with European sportswear brands like Adidas and Peak Performance.
Under Armour ownership profileEU Challenger
Peak Performance is a Swedish outdoor and ski apparel brand headquartered in Stockholm, owned by Fenix Outdoor AB (SE). A Scandinavian alternative to North Face and Under Armour, it focuses on performance apparel for mountain sports.
Visit Peak PerformancePeak Performance ownership profile| Metric | Under Armour | Peak Performance |
|---|---|---|
| Headquarters | Baltimore, US | Stockholm, SE |
| Ownership | public · NYSE | subsidiary |
| Tax Domicile | US | SE |
| Ultimate Parent | Under Armour, Inc. | Amer Sports Inc. |
| Data Hosting | US | EU |
| CLOUD Act Exposure | Yes ⚠️ | No ✓ |
| AI Trains on User Data | unknown | unknown |
| GDPR | compliant | compliant |
| DSA Designation | na | na |
| Carbon Neutral | no | claimed |
| B Corp | No | No |
| Supply Chain | partial | partial |
| Repair / Recycling | No | Yes ✓ |
Last verified . Sources: Under Armour on Wikidata, Under Armour website, Peak Performance on Wikidata, Peak Performance LEI, Peak Performance website, How we audit.